A Fresh Seedling...

On new beginnings, plans to grow, and why it's all about you...

Welcome to a fresh new shoot of The Seedling…

If you’re a long-time subscriber, thank you so much. If you’re new here, welcome!

Most of you have been following my Willow Crossley Creates journey from fashion to flowers for some time. When launching The Seedling - with flowers at the heart of course, I have also circled back to fashion (my first love), food and fabulous stories about people’s lives and how they are inspired to create (from flowering to gardening, designing to painting, cooking to entertaining & more).

Thank you for joining me finding inspiration all around, and on my personal quest to nurture through nature and uncover what wellness truly means to us all.

My team and I have loved growing our Seedling from the initial format of newsletter editions through to a much-loved website. But at the same time, our interest in Substack has been growing and we’ve just made the very exciting decision to move across to this platform, so that we can grow and give you even more…

The number one reason we are changing format? YOU! Yes, you. Because without you - my dear followers, customers, and fellow flower and life enthusiasts, I would not be able to share my love of nature (and the rest!). Substack has some very exciting bells and whistles which feel like they’re almost designed for, and certainly aligned with, our Seedling community.

This new platform allows me to interact with you, with more variety of format than ever before…

While you can still watch my free Sunday flowering vids on Instagram, here on Substack we’ll go deeper with longer videos, more information, more tips, greater access to my life - how to and where I garden, shop & travel. And of course my must-haves for the flower studio, for my home, my wellness routines, and my wardrobe…

You will also be the first to hear about anything new - from the shop, workshops, tutorials, events and lots more. This platform will allow us to do much more, to engage and grow together! I can create live videos and you can chat with me (and each other), and we can share ideas on how to inspire, create & nurture together.

I am so excited…!

With our new format…

• You will still get a free monthly Seedling newsletter on a Sunday morning at the beginning of each month (there will also be a little extra in that for paid subscribers)

• You have the option to join our community by upgrading to be a paid subscriber (a discounted annual fee of £60 or a monthly fee of £6) where you will receive additional benefits, including:

  • monthly Seedling email on the first Sunday of every month

  • weekly emails on a Friday - features on flowers, fashion, food, interviews, wellness, beauty, entertaining & more

  • step-by-step seasonal flower tutorials from myself & guests

  • how-to and on-the-go live videos from me

  • discounts with brands we love each month

  • full access to The Seedling articles, edits & videos (everything!)

  • in person workshop priority booking (& a goodie bag)

  • priority access to my shop - new collection drops & sales; and

  • what I am most excited about: a community chat where you can ask questions of me, of the group and we can all share ideas in a lovely safe Seedling space

• Founding Members are given even more - you are the ones that will help shape the future of The Seedling and all that we offer.

  You will receive everything a paid subscriber has, PLUS…

  • discounts on 1:1 mentoring sessions

  • garden tour meet-ups in person

  • annual discounts to my online store www.willowcrossley.com

  • priority notice on anything that I put my name to (yes that may include the fashion collaboration of the season (ha!) coming very soon) and all events

  • For the first to become founding members, we will also gift you one of my favourite full size scented candles along with a signed book, just to say thank you (until stock runs out)

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If you are happy to receive free emails (and learn about options to upgrade for more) simply subscribe for free or if you’re already subscribed, just sit back and let The Seedling arrive in your inbox like it always has…

The best bit? I am so happy to offer you a special launch discount for a paid subscription.

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I understand for those of you not currently subscribed to Substack, the space and the subscription options might feel a bit different - it did to me initially too. It’s an incredible place to find content around all the things you love, so I encourage you to have a wander and we’ll be sharing our favourites on here soon.

Placing a value on my writing and my time (and that of my team) has been an important consideration when implementing this new format. It also allows me to take time away from flowering to give more to a community asking for more, and it also holds me accountable for giving you as much value as humanly possible for any investment you make in a subscription. I will surprise and delight, that is my goal and promise to you!

Thank you again my wonderful followers, customers and kindred spirits. I am so excited to welcome you to my new garden here on Substack….

With love,